Devo Sue McDonald's Over Happy Meal Toy

June 26, 2008 11:45 AM ET

Devo are suing McDonald's after the hamburger giant used the band's likeness in a Happy Meal toy without permission. Last April, McDonald's released a bunch of American Idol-themed toys that had little plastic figures dressed up to represent different musical genres. There was Disco Dave, Rockin' Riley and, the basis of Devo's lawsuit, New Wave Nigel. Anyone who's seen Devo's "Whip It" video will automatically recognize those odd red caps, dubbed "energy domes" by the band, as the same hat that adorns New Wave Nigel's head. Little did McDonald's know, however, that the "energy dome" is "copyrighted and trademarked," according to Devo bassist and creator of the "energy dome" Gerald Casale. According to Casale, "We're in the midst of suing them... they didn't ask us anything. Plus, we don't like McDonald's, and we don't like American Idol, so we're doubly offended." Making matter worse, New Wave Nigel also dons an orange jumpsuit and sunglasses strikingly similar to the band's wardrobe at the time, and the plastic figure even has a song that the band claims sounds Devo-esque.

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

Music Main Next
Around the Web
Powered By ZergNet
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.


We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories

“Long Walk Home”

Bruce Springsteen | 2007

When the subject of this mournful song returns home, he hardly recognizes his town. Springsteen told Rolling Stone the alienation the man feels is a metaphor for life in a politically altered post-9/11 America. “Who would have ever thought we’d live in a country without habeas corpus?” he said. “That’s Orwellian. That’s what political hysteria is about and how effective it is. I felt it in myself. You get frightened for your family, for your home. And you realize how countries can move way off course, very far from democratic ideals.”

More Song Stories entries »