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David Guetta Partners With the United Nations

DJ is taking part in 'The World Needs More' Twitter campaign

David Guetta performs in New York CIty.
Daniel Zuchnik/Getty Images
November 22, 2013 8:00 AM ET

David Guetta is turning to Twitter for a good cause. The international DJ/producer has partnered with the United Nations for "The World Needs More. . ." campaign to help raise money for humanitarian needs around the world. Guetta and other global brands have sponsored words meaningful to them; each time that word is tweeted, $1 is unlocked for aid efforts.

With album titles like Just a Little More Love and One Love under his belt, it's no surprise that Guetta has sponsored the word '#Love.' "There's been a lot of my songs about love and that's the kind of person that I am," he told Rolling Stone. "It's the biggest energy in the world. Universal love. Have a little bit of compassion and love for each other. Some people might find it cheesy, I don't think that it is."

See Where David Guetta Ranks on Our 25 DJs That Rule the Earth List

"The World Needs More…" campaign was launched in support of World Humanitarian Day. In order to participate, fans simply need to tweet #TheWorldNeedsMore along with #Love. Other affiliated brands with sponsored words include: Barclays Bank (#Inclusion), Western Union (#Education), Gucci (#Strength), Crescent Enterprises (#Entrepreneurs), KT (#Dreams), Intel (#Empowerment) and GlaxoSmithKline (#Healthcare).

"What they're doing is so much bigger than what I'm doing," Guetta said. "I discovered that yes, there's a political side to what [the U.N.] is doing, but there's a way bigger side, and this is what I didn't know, is to be close to people, to give food to people. The humanitarian work that they're doing is incredible and really close to real people. I hope I can show this to the people that are following me and following my music."

Guetta has also created a new track for the campaign called "One Voice" with Mikky Ekko. The visual for the song will be projected onto the façade of the United Nations Secretariat Building today — the first promotion of its kind — during a launch event hosted by United Nations Secretary-General Ban Ki-moon. "He was excited. We had a little dance together,' Guetta said, laughing about the first time Ki-moon saw the video. "We had fun. It was very inspiring."

 

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