.

Consumers Still Aren't Buying Music Online

Nielsen study finds listeners worldwide strongly favor videos and free downloads

January 14, 2011 9:00 AM ET
Consumers Still Aren't Buying Music Online

Nielsen Music has released a new study that should make record labels very nervous: Fewer than 20 percent of internet users worldwide pay for downloads of individual songs, and even fewer pay for downloads of full albums. Americans and Europeans are the most likely to purchase downloads, while users in Asia, Latin America and the Middle East overwhelmingly favor free downloads.

The most popular means of accessing music online is watching a music video; the second-most popular is illegal downloading. Nielsen's data also shows that internet users are three times more likely to watch a music video online than purchase a legal download of a song.

Photos: Random Notes

Overall, the way people experience music online is incredibly fragmented, split among videos, illegal downloads, streaming audio and paid downloads. Even the devices used to access this music is varied, divided among computers, mp3 players, cellphones and other gadgets — there is no single channel for consuming music online that is used by even 60 percent of internet users worldwide.

Music 3 times more consumed via YouTube than via Legal Downloads [Midem]

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

prev
Music Main Next

blog comments powered by Disqus
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.

X

We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories

“Money For Nothing”

Dire Straits | 1984

Mark Knopfler wrote this song with Sting, and it wasn’t without controversy. The Dire Straits frontman's original lyric used the word “faggot” to describe a singer who got their “money for nothing and their chicks for free.” Even though the slur was edited out in many versions, the band, and Knopfler, still took plenty of criticism for the term. “I got an objection from the editor of a gay newspaper in London--he actually said it was below the belt,” Knopfler told Rolling Stone. Still, "Money For Nothing," undoubtedly augmented by its innovative early computer-animated video, stayed at Number One for three weeks.

More Song Stories entries »
 
www.expandtheroom.com