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Concert Promoter Purchases Coachella Grounds

Goldenvoice will set up permanent infrastructure for festivals

March 26, 2012 8:35 AM ET
Coachella
Day 3 of the 2011 Coachella Festival in Indio, California.
Christopher Polk/Getty Images

Goldenvoice, the promoter of the Coachella and Stagecoach festivals, has completed the purchase of 280 acres of land in Indio, California where the events are held each year, Billboard reports. The company, a subsidiary of the concert promotion juggernaut AEG Live, already has another 280 acres on long term lease, comprising the full festival grounds. Goldenvoice president Paul Tollett told Billboard this deal will "help us put in some infrastructure so we don't have to keep coming back and do the same things each year."

The grounds in Indio will see a lot of use in the coming weeks. The Coachella festival, which will expand to two consecutive weekends with identical lineups featuring Radiohead, Dr. Dre and Snoop Dogg, and the Black Keys, will be held on April 13th-15th and April 20th-22nd. The Stagecoach Country Music Festival will be held one week later on April 27th-29th, with headliners Brad Paisley, Miranda Lambert, Blake Shelton and Jason Aldean.

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