Cat and Mouse: Deadmau5 Selling 'Purrari' Car for $380,000

The electronic producer posts vehicle on Craigslist and Auto Trader

Deadmau5 drives the 'Purrari.'
Thaddaeus McAdams/FilmMagic
June 18, 2014 11:15 AM ET

It's already been a good business week for Deadmau5, with his new double-LP, While(1<2), hitting shelves on Tuesday. But the electronic producer also has a more unexpected item for sale – his 2013 Ferrari 458 Spider F1 Edition, which is plastered with eye-popping graphics of the meme-friendly feline Nyan Cat. On Monday, Joel "Deadmau5" Zimmerman posted the fancy whip on Craigslist with an asking price of $380,000, noting that the vehicle "purrs like a nyancat," could be shipped anywhere in North America and "can be fully factory restored. . . if you're a pussy." (Pun intended?) It also includes an iPod filled with Nyan Cat songs – and a chance to fly out to Toronto and join the musician for coffee.

The Rise of Deadmau5

But that was just the innocent first chapter in this heated auto saga. Zimmerman first tweeted a link to the Craigslist ad, which specifies that "anything over 380" would go to the Toronto Humane Society.

But he later issued an angry follow-up after Craigslist removed his listing.

After a day of bidding and headaches, Zimmerman then linked to a listing on Auto Trader, noting that "Purrari is back on" and thanking the site for stepping in. (For the record, do NOT contact the producer with unsolicited services or offers.)

Along the way, Zimmerman also linked to a Youtube video of his kitty machine, showing the car in full-on purr mode ("Fastest landspeed nyancat!," he wrote. "168MPH on the runway!"). He'd previously driven the Ferrari from Miami to Ibiza for the Gumball 3000 rally (for which he took home the coveted "Spirit of Gumball" award).

Earlier this week, Zimmerman declared the coming death of EDM in an interview with London Evening Standard. "It’s not gonna be me saying, 'OK, EDM’s done,' and the whole thing falls apart," he said. "But I think it’ll eventually fuck itself so hard."

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