.

Burger King Pulls Controversial Mary J. Blige Ad

Fast food chain claims it ran into licensing issues

April 4, 2012 8:35 AM ET
Mary J. Blige
Mary J. Blige
Virginia Sherwood/NBC NewsWire

A Burger King ad featuring R&B star Mary J. Blige singing about fried chicken wraps has been pulled, the Associated Press reports. Though the commercial has been criticized by some in the black community for being stereotypical, the fast food chain claims it has hit a snag with music licensing for the ad – which borrows the melody of Blige's song "Don't Mind" – and hopes to have it "back on the air soon."

Regardless of whether or not the advertisement remains on television, it has gone viral and has appeared on several popular blogs, including Madame Noire, which posted the video along with a sharp "open letter" to Blige accusing her of "utter buffoonery."

"This harmonizing about chicken is a move I would associate with someone whose glory days were far behind them," writes Madame Noire contributor Renay Alize. "You still have so much more to contribute to the arts and entertainment game that there was no reason for you to stoop to stereotypes. And I know what you're thinking, everybody across the world loves chicken. It's true, most people get down with the poultry; but as a black woman, singing passionately about chicken is not the move!"

You can watch Blige's Burger King ad below.

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

prev
Music Main Next

blog comments powered by Disqus
Around the Web
Powered By ZergNet
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.

X

We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories

“Try a Little Tenderness”

Otis Redding | 1966

This pop standard had been previously recorded by dozens of artists, including by Bing Crosby 33 years before Otis Redding, who usually wrote his own songs, cut it. It was actually Sam Cooke’s 1964 take, which Redding’s manager played for Otis, that inspired the initially reluctant singer to take on the song. Isaac Hayes, then working as Stax Records’ in-house producer, handled the arrangement, and Booker T. and the MG’s were the backing band. Redding’s soulful version begins quite slowly and tenderly itself before mounting into a rousing, almost religious “You’ve gotta hold her, squeeze her …” climax. “I did that damn song you told me to do,” Redding told his manager. “It’s a brand new song now.”

More Song Stories entries »
 
www.expandtheroom.com