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Britney Inks Deal With AOL

Marketing alliance will promote Spears' online activities

October 19, 2001 12:00 AM ET

Britney Spears has hooked up with Media giant AOL Time Warner to promote and market her online.

Spears will have her own AOL Keyword, "Britney Spears," and AOL users will have exclusive access to music, videos, online chats, contests and ticket specials. AOL is also planning to launch a series of original programming packages.

For Spears' upcoming U.S. tour, which kicks off in Washington, D.C., on October 31st, AOL members will be able to purchase tickets before the general public, and one dollar from each ticket will aid children of New York City firefighters and police officers lost in the September 11th attack on the World Trade Center.

"I am excited to kick off my fall tour with the entire America Online community behind me," Spears said. "It also means so much to me that I am able to extend my contribution to the victims' children of the September 11th attack on our nation."

AOL will run special promotions throughout the tour, giving fans the chance to attend sound-check parties and sit on stage at one of her concerts. AOL will also feature behind-the-scenes footage and photographs, tour diaries, and Spears will answer questions from AOL members online.

Spears' tour is in support of her third album, Britney, which is due October 23rd.

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Song Stories

“Try a Little Tenderness”

Otis Redding | 1966

This pop standard had been previously recorded by dozens of artists, including by Bing Crosby 33 years before Otis Redding, who usually wrote his own songs, cut it. It was actually Sam Cooke’s 1964 take, which Redding’s manager played for Otis, that inspired the initially reluctant singer to take on the song. Isaac Hayes, then working as Stax Records’ in-house producer, handled the arrangement, and Booker T. and the MG’s were the backing band. Redding’s soulful version begins quite slowly and tenderly itself before mounting into a rousing, almost religious “You’ve gotta hold her, squeeze her …” climax. “I did that damn song you told me to do,” Redding told his manager. “It’s a brand new song now.”

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