.

Bob Dylan Will Be a-Changin' Super Bowl Ads This Weekend

Folk icon lends his hit 'I Want You' to a yogurt ad

Bob Dylan performs in Carhaix-Plouguer, France.
FRED TANNEAU/AFP/GettyImages
January 29, 2014 2:15 PM ET

Although Bruno Mars and Red Hot Chili Peppers will dominate the halftime show at the Super Bowl on Sunday, Bob Dylan will make an unusual appearance, too: his music will be featured in a Chobani yogurt commercial that you can preview here.

The ad uses the folk-rock icon's harmonica-powered 1966 hit "I Want You" as the soundtrack to a very hairy scene. In it, citizens of a rural town cower as a bear works his way through a general store. Eventually, it finds what it's looking for (it's easy to guess what that is) and the vocal line of the Blonde on Blonde track plays to narrate just what the bear is thinking.

Where Did Bob Dylan's 'Blonde on Blonde' Rank Among the 500 Greatest Albums of All Time?

Dylan will reportedly make an appearance in another game day ad, too. Multiple sources have told Billboard that Dylan will appear in a Chrysler ad that will also feature an as-yet-undisclosed song by the singer, though neither the car company nor a Dylan rep have confirmed the rumor. The ad will likely promote the auto manufacturer's new 200 model vehicle.

Previously, Dylan licensed his track "Motherless Children" to Jeep (a Chrysler company) for a spot that aired this past fall. That ad supposedly opened up the conversation that led to this one.

Kantar Media reported recently that the cost of Super Bowl ads has risen by almost 70 percent over the last decade. The average rate for a 30-second spot in last year's big game cost $4 million. The second most expensive advertising venue in television remains the Oscars, which, by comparison, charges a mere $1.6 million for a half-minute of airtime. The media company estimates that costs of ads will be even higher for the Super Bowl this year. 

Other notable Super Bowl ads this Sunday will feature reunions of actors from two TV series – Seinfeld and Full House – and a new song, titled "Invisible," from U2. That group will also reportedly announce the release of their new album during the Super Bowl.

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

prev
Music Main Next

blog comments powered by Disqus
Around the Web
Powered By ZergNet
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.

X

We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories

“Bird on a Wire”

Leonard Cohen | 1969

While living on the Greek island of Hydra, Cohen was battling a lingering depression when his girlfriend handed him a guitar and suggested he play something. After spotting a bird on a telephone wire, Cohen wrote this prayer-like song of guilt. First recorded by Judy Collins, it would be performed numerous times by artists incuding Johnny Cash, Joe Cocker and Rita Coolidge. "I'm always knocked out when I hear my songs covered or used in some situation," Cohen told Rolling Stone. "I've never gotten over the fact that people out there like my music."

More Song Stories entries »
 
www.expandtheroom.com