Blake Shelton had the crew in stiches on the southern California set of his latest round of Pizza Hut ads. The irreverent spots hawking the brand's new bacon and cheese-stuffed crust pizza are Pure BS — to nick the title of the singer's 2007 album.
"I saw Taylor Swift this week," he told Rolling Stone Country during a break in filming. "She said, 'You're so funny in those Pizza Hut commercials!' And I said, 'Yeah, Taylor. That was my goal all along as a kid: to make it to this level in country music so I could sell the most amount of pizzas possible… reach the biggest audience of pizzas that I possibly can."
When we caught up with Shelton, he'd had only one day off in the last 10 days. He admits to spending it on the couch. The commercial shoot was shoehorned into an already-packed late summer schedule that includes his current Ten Times Crazier Tour 2014, and taping the seventh season of The Voice.
His autumn calendar doesn't look any easier. The Voice debuts September 22nd, and his 11th studio album, Bringing Back the Sunshine, streets September 30th. And after a string of dates that included Madison Square Garden and Wrigley Field — where he played to 40,000 fans — his tour wraps up at the iconic Hollywood Bowl on October 4th.
"Yes, it's definitely going to be a big fall," he says ruefully. "It's funny, because every year for the past 10 years, I've had this phone call with my manager where I say, 'Hey man, this fall… I'm not kidding this time, I'm not doing it. I don't care what it is. I'm tired, I want to protect my fall — that's when deer season starts. I just want to be home.' And here we go again."
But Shelton isn't looking this gift-horse in the mouth. He'd just rather it have antlers.
"At least I'm at this point in my life where I'm only doing things I'm excited about and believe in," he shares, "because to be on this side of my career, I don't have to beat my head against the wall anymore, and that's fun."
The conversation was interrupted when someone on the set yelled, "Rolling!" People started tip-toeing around the stage, but that didn't necessarily mean we needed to be quiet.
"They may just be filming a pizza laying there," Shelton quipped. "I hear he's got a line."