.

Beyonce Signs $50 Million Deal With Pepsi

Singer will appear in ad and receive money for creative projects

Beyonce
Christopher Polk/Getty Images
December 10, 2012 9:55 AM ET

Beyoncé has signed a $50 million promotional deal with Pepsi, The New York Times reports. At some point after her Super Bowl XLVII halftime performance on February 3rd (of which Pepsi is a sponsor), the singer will appear in a new TV ad for the soft drink, which will also feature her face on a limited-edition run of soda cans. The deal will also involve sponsorship of her tour next year (Beyoncé is expected to release a new album at some point in 2013), along with a multi-million dollar fund for Beyoncé's creative projects, even if they have no obvious connection to Pepsi. Lee Anne Callahan-Longo, general manager of Beyoncé's Parkwood Entertainment, said those collaborative projects could include live events, videos or "a cool photo shoot," but are still at the early stages of development. 

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