Best Indie Label: Glassnote Records

Upstart New York label beats odds and breaks bands

Mumford and sons, marcus mumford, mumford & sons, ted dwane, rolling stone, archive, magazine, ben lovett, winston marshall, big easy express
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Winston Marshall, Marcus Mumford, Glassnote President Daniel Glass, Ted Dwane and Ben Lovett arrive at the 54th Annual Grammy Awards held at Staples Center on February 12th, 2012 in Los Angeles, California.
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In a music industry throttled by declining sales, Glassnote Records is unique: It's the only new label breaking big bands, with hit albums by Mumford & Sons and Phoenix. Founded by veteran exec Daniel Glass in 2007, Glassnote abides by simple rules: Don't hire the same old record people; build buzz with small media; trust your bands' scouting reports (the Temper Trap suggested tourmates Mumford & Sons). "On Glassnote, we're not illegitimate children," says Thomas Mars of Phoenix, who'd languished on a major label. "We feel wanted."

This story is from the April 28th, 2011 issue of Rolling Stone.

From The Archives Issue 1129: April 28, 2011
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