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Behind 3OH!3's Journey Down 'Streets of Gold'

Electro-pop duo on how a magician and special guest Ke$ha pitched in on their latest disc

June 8, 2010 4:55 PM ET

Colorado electro-pop duo 3OH!3 had a simple goal for the follow-up to their 2008 breakout disc Want: "We're just trying to make smash hits, basically," Nathaniel "Nat" Motte tells Rolling Stone's Jenny Eliscu in our current issue. To find out what really went into Streets of Gold, due June 29th, we caught up with Motte and his partner Sean Foreman backstage at a recent New York show.

What was the key to crafting Gold's first single, the snotty, irresistible "My First Kiss"? Landing pop party animal Ke$ha. Who was their magic weapon in the studio? An engineer who moonlights as a magician. What was their favorite tech gadget to screw around with? A variation on a musical toy that'll be familiar with anyone who grew up in the Eighties. Watch the video to get the full story, plus hear the duo explain their love of girl pop and how the Bird and the Bee's Greg Kurstin helped their mission of "Making fun pop songs that are a little different."

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Song Stories

“Whoomp! (There It Is)”

Tag Team | 1993

Cecil Glenn — a.k.a., "D.C." — was a cook at Magic City, a nude dance club in Atlanta, when he first heard women shout "Whoomp — there it is!" Inspired by the party chant, he and partner Steve "Roll'n" Gibson wrote a song around it. Undaunted by label rejections, they borrowed $2,500 from Glenn's parents and pressed 800 singles, which quickly sold out in the Atlanta area. A record deal came soon after. Glenn said the song was meant for positive partying. "If you're going to say 'Whoomp there it is,' and you're doing something negative, we'd rather it not have come out of your mouth."

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