For his new album, The Information, due out October 3rd, Beck has created a video for each song, which will be embedded with digital downloads of the tunes, and widely available for free on YouTube.com and elsewhere. It's part of the freak-folk forebearer's plan to help redefine the album for the digital age. "We're moving into time where the song and the imagery and video are all able to exist as one thing," he tells us. "It's not even technically an audio thing anymore, it's something else."
In addition, each physical copy of the album will come with a mostly blank cover and, inside, a sheet of stickers (each disc will have one of four possible sheets) so each owner can create his or her own album art. "We're giving people an assignment," Beck says. "It's something to do with their idle hands while they listen to music so they don't get into trouble, just doing our part."