Arcade Fire, the Black Keys, Mumford & Sons Win Big at Grammy Awards

Broadcast ratings hit 10-year high of 26.6 million viewers

The Black Keys at The 53rd Annual Grammy Awards in Los Angeles, California.
Kevork Djansezian/Getty Images
The Black Keys at The 53rd Annual Grammy Awards in Los Angeles, California.
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Arcade Fire's surprise Album of the Year win at the February 13th Grammy Awards was a major victory for indie rock. The Canadian crew led a wave of triumphant rock acts, including the Black Keys, who collected two trophies, and U.K. folkies Mumford & Sons, who sold 133,000 copies of their debut, Sigh No More, the week after the show – a 169 percent increase. The broadcast, for which ratings hit a 10-year high of 26.6 million viewers, drove artists from Lady Antebellum to the Avett Brothers up the charts. "From a turning-people-on-to-new-music perspective, the Grammy show format is really working," says Craig Pape, director of music at Amazon.com.

This story is from the December March 17th, 2011 issue of Rolling Stone. 


 

From The Archives Issue 1126: March 17, 2011