.

Arcade Fire, the Black Keys, Mumford & Sons Win Big at Grammy Awards

Broadcast ratings hit 10-year high of 26.6 million viewers

The Black Keys at The 53rd Annual Grammy Awards in Los Angeles, California.
Kevork Djansezian/Getty Images
March 17, 2011

Arcade Fire's surprise Album of the Year win at the February 13th Grammy Awards was a major victory for indie rock. The Canadian crew led a wave of triumphant rock acts, including the Black Keys, who collected two trophies, and U.K. folkies Mumford & Sons, who sold 133,000 copies of their debut, Sigh No More, the week after the show – a 169 percent increase. The broadcast, for which ratings hit a 10-year high of 26.6 million viewers, drove artists from Lady Antebellum to the Avett Brothers up the charts. "From a turning-people-on-to-new-music perspective, the Grammy show format is really working," says Craig Pape, director of music at Amazon.com.

This story is from the December March 17th, 2011 issue of Rolling Stone. 


 

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

prev
Music Main Next

blog comments powered by Disqus
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.

X

We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories

“Stillness Is the Move”

Dirty Projectors | 2009

A Wim Wenders film and a rapper inspired the Dirty Projectors duo David Longstreth and Amber Coffmanto write "sort of a love song." "We rented the movie Wings of Desire from Dave's brother's recommendation, and he had me go through it and just write down some things that I found interesting, and they made it into the song," Coffman said. As for the hip-hop connection, Longstreth explained, "The beat is based on T-Pain. We commissioned a radio mix of the song by the guy who mixes all of Timbaland's records, but the mix we made sounded way better, so we didn't use it."

More Song Stories entries »
 
www.expandtheroom.com