.

Apple Unveils iPad Mini

Eight-inch tablet to compete with smaller devices from Amazon and Google

Phil Schiller announces the new iPad Mini during an Apple special event in San Jose, California.
Kevork Djansezian/Getty Images
October 23, 2012 3:10 PM ET

Apple unveiled the new iPad mini today at a press event in San Diego, California, along with a new full-size iPad and iMac mini, Reuters reports. The new iPad mini comes with a 7.9-inch screen, has a base price of $329 and will ship on November 2nd.

"Apple sensed early that they had a real winner with the iPad and that has proven to be correct," Lars Albright, co-founder of mobile advertising startup SessionM and a past Apple ad executive, told Reuters. "They have a large market share, and to protect that market share, they have got to be innovative."

Apple remains dominant in the tech market for larger tablets, but the iPad mini marks a new effort to compete with pocket-sized devices such as the Amazon Kindle and Google's Nexus Seven. The iPad mini also marks a milestone for Apple: it is the first new device to be added to the company's compact portfolio since Tim Cook took over as Chief Executive shortly before Steve Jobs died.

The press conference also touched on Apple's improvements to the fourth-generation iPad, including better graphics and processing speeds. Its iPad mini announcement was the focus of the day, however, and comes just two days before Microsoft is set to unveil their new Surface tablet.

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

prev
Music Main Next

blog comments powered by Disqus
Around the Web
Powered By ZergNet
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.

X

We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories

“You Oughta Know”

Alanis Morissette | 1995

This blunt, bitter breakup song -- famous for its line "Would she go down on you in a theater?" -- was long rumored to be about Alanis Morissette getting dumped by Full House actor Dave Coulier. But while she never confirmed it was about him (Coulier himself says it is, however), she insisted the song wasn't all about scorn. "By no means is this record just a sexual, angry record," she told Rolling Stone. "The song wasn't written for the sake of revenge. It was written for the sake of release. I'm actually a pretty rational, calm person."

More Song Stories entries »
 
www.expandtheroom.com