Apple Gets Indie Bands

Deals could make iTunes the ultimate music store

June 18, 2003 12:00 AM ET

Now that Apple has proved to the major labels that it can sell their digital songs inexpensively and in mass quantities, CEO Steve Jobs is going after the rest of the record industry. On June 5th, Jobs invited some 150 executives from independent labels to a summit at the company's Cupertino, California, headquarters, with the hope of adding their music to the iTunes store -- which could increase the songs it currently offers to 400,000 within the next four months. "They made a valiant attempt to reach out," says Jonathan Poneman, co-founder of Sub Pop, which first signed Nirvana and now has bands such as the Postal Service and the Shins. "I'm psyched."

Apple wouldn't comment about details of the meeting, but attendees say that Apple will buy the indies' music for the same wholesale price that it pays to the majors (roughly sixty-five cents a song). The majors won't hog all the publicity, either. Apple reps said that the company will not charge labels for premium placement on its opening page (something like the front window of a record store). "They're not doing the payola game," says Benjamin van der Wel, president of Bay Area electronica label Delvian Records.

One key concern among labels is figuring out how to let kids who don't have credit cards buy music. "You look at Apple's most downloaded tracks, and it's U2, Coldplay and Sheryl Crow," says Dan Gill of Vagrant Records, Dashboard Confessional's home. "Our label has a much younger demographic." Apple reps say they are looking into stored-value cash cards teens could use for music purchases.

No formal agreements have been announced, but a survey of executives who attended the meeting confirmed that many are eager to sell their music on the iTunes store. "I was waiting the whole time to find out, 'Where is the catch?' " says van der Wel. "So far, there hasn't been any."

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

Music Main Next
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.


We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories

“Bleeding Love”

Leona Lewis | 2007

In 2008, The X Factor winner Leona Lewis backed up her U.K. singing competition victory with an R&B anthem for the ages: "Bleeding Love," an international hit that became the best-selling song of the year. The track was co-penned by OneRepublic's Ryan Tedder (whose radio dominance would continue with songs such as Beyonce's "Halo" and Adele's "Rumour Has It") and solo artist Jesse McCartney, who was inspired by a former girlfriend, Gossip Girl actress Katie Cassidy. Given the song's success, McCartney didn't regret handing over such a personal track: "No, no," he said. "I'm so happy for Leona. She deserves it. There are really no bad feelings."

More Song Stories entries »