.

'American Idol' Recruits Bieber, Rihanna Hitmakers as Mentors

Talent behind 'Baby,' Eminem's 'Love the Way You Lie,' Lady Gaga's 'Telephone' working with show

December 14, 2010 1:54 PM ET
Jeff Kravitz/AMA2010/WireImage
American Idol is continuing its efforts to revive its sagging ratings for its 10th season: Along with new judges Jennifer Lopez and Steven Tyler, the show will be bringing in some hitmakers to mentor the contestants.

Approximately 60 auditioning contestants recently traveled to Las Vegas to rehearse Beatles songs. Joining them there are Universal Music honcho Jimmy Iovine, who is helping to mentor this year's cast — and he's brought in chart-dominating writer/producers Tricky Stewart (Justin Bieber's "Baby," Rihanna's "Umbrella"), Alex da Kid (Eminem and Rihanna's "Love the Way You Lie," B.o.B and Hayley Williams' "Airplanes"), Rodney Jerkins (Michael Jackson, Janet Jackson, Lady Gaga and Beyoncé's "Telephone"), Polow da Don (Keri Hilson, Trey Songz) and Jim Jonsin (T.I., Nelly).

Photos: The American Idol Rollercoaster: Checking In On The Show's Biggest Winners And Losers

This group has more contemporary credits than many other mentors the show has featured in the past, but the shift is in line with Idol's recent move to have contestants diversify their skills by seeing who can make the best music video, who can best promote themselves, and who does the best job at working with dancers and a band for an awards-show-type performance.

'American Idol': Major music producers Alex da Kid, Tricky Stewart, Darkchild working with auditioning contestants in Las Vegas [Entertainment Weekly]

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

prev
Music Main Next
Around the Web
Powered By ZergNet
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.

X

We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories

“Vans”

The Pack | 2006

Berkeley, California rappers the Pack made their footwear choice clear in 2006 with the song "Vans." The track caught the attention of Too $hort, who signed them to his imprint. MTV refused to play the video for the song, though, claiming it was essentially a commercial for the product. Rapper Lil' B disagreed. "I didn’t know nobody [at] Vans," he said. "I was just a rapper who wore Vans." Even without MTV's support, Lil' B recognized the impact of the track. "God blessed me with such a revolutionary song… People around my age know who really started a lot of the dressing people are into now."

More Song Stories entries »
 
www.expandtheroom.com