.

American Idol' Loses First Ratings Fight to 'Dancing With the Stars'

April 7, 2010 12:33 PM ET

There are plenty of reasons why American Idol's ratings have slipped this season: the exit of Paula Abdul, a lackluster field of Idol hopefuls, repetitive theme weeks and Simon Cowell's inevitable departure. While ratings are down, American Idol still had a lock on the Number One in its multiple time slots — until last week, when AI's Tuesday and Wednesday broadcasts finished behind ABC's Dancing With the Stars in total viewers, the AP reports. Dancing's Nielsen numbers clocked in at 22.97 million, ahead of AI's 21.8 million.

Post-Paula Depression: Rob Sheffield on what's wrong with American Idol.

Despite ceding the overall ratings race to Dancing With the Stars for the first time, American Idol continues to dominate the demographic advertisers care about most: the 18-to-49 crowd. AI's audience held a sizable lead over Dancing in that category, as 60 percent of Dancing's audience is 50 years old and older, compared to 37 percent for Idol. Still, ratings for this season's American Idol Top 12 reveal were down 10 percent compared to the same week during Season Eight. Earlier this season, the show posted its lowest Wednesday night result show ratings ever after host Ryan Seacrest accidentally tweeted about Lacey Brown's elimination prior to the show airing in its West Coast time slot.

Ratings magnet and mom of eight Kate Gosselin is no doubt part of the reason why Dancing's numbers pushed past Idol. But the ratings slip is a big deal for Idol, long considered one of, if not the most powerful show in prime time. As Rolling Stone previously reported, Howard Stern has been mentioned as a possible replacement for Cowell, who is leaving to develop The X Factor for U.S. audiences at the end of Season Nine. The show is also bringing back Season Eight's runner-up Adam Lambert and his loyal crew of Glambert viewers. As RS reported yesterday, Lambert will mentor the Top Eight contestants next week.

Related Stories:

"The X Factor" Due Fall 2011; Simon Cowell Confirms Departure From "American Idol" Howard Stern Named as Rumored Replacement for Cowell on "Idol"Rolling Stone's American Idol Season Nine Coverage

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

prev
Music Main Next
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.

X

We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories

“Santa Monica”

Everclear | 1996

After his brother and girlfriend both died of drug overdoses, Art Alexakis -- depressed and hooked on drugs himself -- jumped off the Santa Monica Pier in California, determined to die. "It was really stupid," said the Everclear frontman, who would further explore his personal emotional journey in the song "Father of Mine." "I went under the water. Then I said, 'I don't wanna die.'" The song, declaring "Let's swim out past the breakers/and watch the world die," was intended as a manifesto for change, Alexakis said. "Let the world do what it's gonna do and just live on our own."

More Song Stories entries »
 
www.expandtheroom.com