Aerosmith are teaming up with a company that produces games for state lotteries for a line of Aerosmith-branded scratch tickets that will based on the band's songs, Billboard reports. While most lottery tickets only give the scratcher a chance at winning money, the Aerosmith games will also have prizes ranging from free concert tickets to backstage passes to merchandise and even, for what seems to be the grand prize, a private concert from the Boston band. Gaming company GTECH will handle the production of the scratch-offs after sealing the deal with the band and their publishing company Primary Wave.
Fittingly, the games' marketing theme will be the band's hit "Dream On," which will also provide the theme of one of the two-dozen different scratch tickets based on Aerosmith's music. So far, only Rhode Island and New Hampshire have signed on to host Aerosmith-themed lotteries, but GTECH anticipates more states will join in soon. "Whether you're 70 or 20, you know a handful of Aerosmith songs and have a connection to the band. You could probably count on one hand the number of bands that would be both palatable in government-sponsored gaming and recognizable to a broad demographic. That's why we got very excited about Aerosmith," GTECH senior VP Ross Dalton said.
According to Billboard, in addition to an upfront fee, Aerosmith have a chance to earn a bonus based on how many tickets are sold. Aerosmith are no strangers to games, having already spawned their own Guitar Hero: Aerosmith. As Rock Daily previously reported, Steven Tyler and the rest of the band will join forces with fellow Rock & Roll Hall of Famers ZZ Top for a tour this summer. Get the dates for the Aerosmith & ZZ Top jaunt here.
To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here
MUSIC 9 Classic Devo Videos
OLYMPICS 18 Epic Opening Ceremonies