Adam Levine Sells Comedy to NBC

Production to begin later this year

Adam Levine of Maroon 5 performs in Carson, California.
Kevin Winter/Getty Images
August 27, 2013 10:20 AM ET

NBC has picked up a new semi-autobiographical sitcom by Adam Levine and longtime buddy Gene Hong. According to the Hollywood Reporter, the deal comes three months after Levine signed a one-year first-look development deal with the network and managing/producing partner Jordan Feldstein from 222 Productions.

Adam Levine Picks His Favorite Songs

Levine and Hong, of Community, were roommates in college and will executive produce the show together with Hong writing the script. The duo had previously worked on a scripted comedy set in a karaoke bar, but the show never made it to pilot. 

Universal Television and 222 Productions will produce the comedy, which is scheduled to go into production later this year. 

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Song Stories

“Whoomp! (There It Is)”

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Cecil Glenn — a.k.a., "D.C." — was a cook at Magic City, a nude dance club in Atlanta, when he first heard women shout "Whoomp — there it is!" Inspired by the party chant, he and partner Steve "Roll'n" Gibson wrote a song around it. Undaunted by label rejections, they borrowed $2,500 from Glenn's parents and pressed 800 singles, which quickly sold out in the Atlanta area. A record deal came soon after. Glenn said the song was meant for positive partying. "If you're going to say 'Whoomp there it is,' and you're doing something negative, we'd rather it not have come out of your mouth."

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