According To New Study, Traditional Radio Gaining Popularity

October 28, 2008 10:53 AM ET

While the stock market and music sales continue to decline, radio listening is reportedly on the rise. According to a new study, 54% of people between the ages of 14 and 24 are listening to the radio more frequently than they did last year, while only 35% have found their listening habits decrease. The upturn comes following a decade that had seen the continuous decline of the average teenager's radio listening habits. There's no clear explanation why there's suddenly a radio resurgence, but the study does raise some questions about the MP3 player's dominance and the threat of satellite radio. Plus, "Radio stations may be doing a better job at connecting with those people," said Larry Johnson, the study's author. "The music may also simply be more interesting. There tends to be a cycle." The study also defies common logic. One would think with the economy stumbling and gas prices as high as they are, people would be spending less time in their car and thus listening to less radio. Add to the equation that the demographic to the study is 14-to-24 year olds — a cross section of people with easy access and understanding of song streams and downloads — the results of the online study become even more inexplicable. The study comes on the heels of the radio premiere of Guns N' Roses' "Chinese Democracy" — perhaps the most buzzed-about radio premiere in a decade.

Related Stories:
Guns N' Roses Return to Radio With "Chinese Democracy"
Beyoncé's "If I Were a Boy" Makes Radio Debut
Sirius and XM Finally Merge

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