50 Moments That Changed Rock and Roll: Otis and Jimi Burn it Up

New stars are born at the 1967 Monterey Pop Festival

June 24, 2004
Jimi Hendrix performing at the Monterey International Pop Music Festival in Monterey, California.
Jimi Hendrix performing at the Monterey International Pop Music Festival in Monterey, California.
Ed Caraeff/Getty Images

I'd like to introduce a very good friend, a fellow countryman of yours," said Brian Jones of the Rolling Stones at the 1967 Monterey International Pop Festival on the California coast. "He's the most exciting performer I've ever heard – the Jimi Hendrix Experience." Hendrix needed the big intro. Despite success in England – where Are You Experienced? was a big hit – he was unknown in his native America.

He took the stage in a gypsy vest, a headband and a blazing-orange ruffled shirt, and launched into torrid renditions of "Killing Floor" and "Foxy Lady." Possibly feeling the two hits of purple acid he had taken earlier in the day, Hendrix babbled nervously to the crowd as he played the intro to the next song. "I'd like to dedicate this next song to anyone with any kind a hearts and ears. . . . Right now we'd like to do a little thing by Bob Dylan." A crashing, bluesy cover of "Like a Rolling Stone" came next, and the crowd belonged to him.

"The Who and Jimi had the loudest amps I'd ever been close to," said Monterey Pop documentarian D.A. Pennebaker. "I was in a state of shock – I was getting brain damage." To one-up the Who, who had already smashed their equipment during "My Generation," Hendrix pulled out all the stops. He plucked strings with his teeth, and, during the closing "Wild Thing," humped the amps and ejaculated lighter fluid all over his guitar, which he then set ablaze. "I decided to destroy my guitar at the end of the song – I'd just finished painting it that day," Hendrix said.

Otis Redding also had a breakout performance at Monterey. A soul singer from Georgia who had found success mostly on the chitlin circuit, "Redding had never really played before anything other than a black audience [in the U.S.]," says director John Landis, who was in the crowd. Redding's intensely yearning ballad "Try a Little Tenderness" and rockers such as the Stones' "Satisfaction" electrified the audience. "Otis blew the whole place apart," said former Capitol Records president Joe Smith. "When you talk about the one moment when everybody leapt up, it was Otis Redding."

Years later, when Landis directed The Blues Brothers, he worked with Steve Cropper and Donald "Duck" Dunn, who were in Redding's band. "I kept telling them it was so exciting to see Otis," says Landis. "They said, "You thought it was exciting? You should've been onstage.'"

This story is from the June 24th, 2004 issue of Rolling Stone.

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

Music Main Next

blog comments powered by Disqus
Around the Web
Powered By ZergNet
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.


We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories

“Madame George”

Van Morrison | 1968

One of the first stream-of-consciousness epics to make it onto a Van Morrison record, his drawn-out farewell to the eccentric "Madame George" lasted nearly 10 minutes, combining ingredients from folk, jazz and classical music. The character that gave the song its title provoked speculation that it was about a drag queen, though Morrison denied this in Rolling Stone. "If you see it as a male or a female or whatever, it's your trip," he remarked. "I see it as a ... a Swiss cheese sandwich. Something like that."

More Song Stories entries »