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50 Cent Sues Taco Bell For "Diluting the Value of His Good Name"

July 24, 2008 9:00 AM ET

Rapper 50 Cent is suing Yum! Brands, and more specifically Taco Bell, after the fast food chain used his moniker in a hip-hop themed ad campaign without asking his permission or paying him a fee. In the lawsuit, Fiddy accuses the Bell of "diluting the value of his good name" when they encouraged the rapper to change his name to "79 Cent," "89 Cent" or "99 Cent" in an open letter addressed to 50 and distributed to the press. It's kind of like when Dr. Pepper penned that open letter to Axl Rose, offering free DP in exchange for Chinese Democracy, except that promotion seemed to make everybody happy. "As Taco Bell intended, many customers believed that 50 Cent had agreed to endorse Taco Bell's products. Indeed, postings on numerous Internet 'blogs' castigated 50 Cent for 'selling out' by his apparent endorsement of Taco Bell," the suit states. Yum! Brands has yet to comment.

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Song Stories

“Stillness Is the Move”

Dirty Projectors | 2009

A Wim Wenders film and a rapper inspired the Dirty Projectors duo David Longstreth and Amber Coffmanto write "sort of a love song." "We rented the movie Wings of Desire from Dave's brother's recommendation, and he had me go through it and just write down some things that I found interesting, and they made it into the song," Coffman said. As for the hip-hop connection, Longstreth explained, "The beat is based on T-Pain. We commissioned a radio mix of the song by the guy who mixes all of Timbaland's records, but the mix we made sounded way better, so we didn't use it."

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