.

50 Cent Sues Taco Bell For "Diluting the Value of His Good Name"

July 24, 2008 9:00 AM ET

Rapper 50 Cent is suing Yum! Brands, and more specifically Taco Bell, after the fast food chain used his moniker in a hip-hop themed ad campaign without asking his permission or paying him a fee. In the lawsuit, Fiddy accuses the Bell of "diluting the value of his good name" when they encouraged the rapper to change his name to "79 Cent," "89 Cent" or "99 Cent" in an open letter addressed to 50 and distributed to the press. It's kind of like when Dr. Pepper penned that open letter to Axl Rose, offering free DP in exchange for Chinese Democracy, except that promotion seemed to make everybody happy. "As Taco Bell intended, many customers believed that 50 Cent had agreed to endorse Taco Bell's products. Indeed, postings on numerous Internet 'blogs' castigated 50 Cent for 'selling out' by his apparent endorsement of Taco Bell," the suit states. Yum! Brands has yet to comment.

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

prev
Music Main Next
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.

X

We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories

“Bleeding Love”

Leona Lewis | 2007

In 2008, The X Factor winner Leona Lewis backed up her U.K. singing competition victory with an R&B anthem for the ages: "Bleeding Love," an international hit that became the best-selling song of the year. The track was co-penned by OneRepublic's Ryan Tedder (whose radio dominance would continue with songs such as Beyonce's "Halo" and Adele's "Rumour Has It") and solo artist Jesse McCartney, who was inspired by a former girlfriend, Gossip Girl actress Katie Cassidy. Given the song's success, McCartney didn't regret handing over such a personal track: "No, no," he said. "I'm so happy for Leona. She deserves it. There are really no bad feelings."

More Song Stories entries »
 
www.expandtheroom.com