50 Cent Moves the Unit

Rap's newest mogul inks label deal

April 8, 2003 12:00 AM ET

50 Cent will team with Interscope to run G-Unit Records. The multi-platinum rapper -- himself a signee of Eminem's Shady Records -- released a ream of street-level mixtapes before his 2003 album Get Rich or Die Tryin' made him wealthy many times over, and he plans to use the new label to bring his legendary tapes to a larger audience.

"I put out two mixtapes since [Get Rich] came out, and I'm not going to stop," 50 says. "That's the largest form of promotion. I can put out some of the new artists that are signed to my label."

Among the first releases from G-Unit the label will be an album by G-Unit the group, which comprises 50, Lloyd Banks and Tony Yayo. The trio's first official record is due in September, after Yayo is released from Riker's Island Penitentiary, where he's serving a six-month sentence on gun charges. Letters from Eminem and Dr. Dre convinced prison officials to shorten Yayo's stay. "They said I'm a nice person, and they gave me an association with them," Yayo says from the jail. "They're also taking care of the legal bills -- everything."

"He has the opportunity to do something with his life," 50 says of Yayo, who recorded his contribution to the G-Unit album before he went to jail in January. "He should be home shortly, and we can drop the record."

For his part, 50 isn't worried about the extra work running a label takes. "I've never had a job before in my life, but I'm a lab rat," he says. "I stay in the studio."

Footage of the rapper at work is included on The New Breed a DVD due on April 15th. "We filmed the whole process of making the record," 50 says. "And live performances in Barcelona and Puerto Rico -- all over the place. You get to know who I am on this DVD. I had nothing to hide. I've had some experiences, y'know? We showed what we could before it turned into triple X."

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

Music Main Next
Around the Web
Powered By ZergNet
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.


We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories


The Commodores | 1984

The year after soul legends Marvin Gaye and Jackie Wilson died, songwriter Dennis Lambert asked members of the Commodores to give him a tape of ideas. "And the one from Walter Orange has this wonderful bass line," said co-writer Franne Golde. "Plus the lyric, 'Marvin, he was a friend of mine' ... Within 10 minutes, we had decided it should be something like a modern R&B version of 'Rock 'n' Roll Heaven,' and I just said, 'Nightshift.'" This tribute to the recently deceased musicians was the band's only hit without Lionel Richie, who had left for a solo career.

More Song Stories entries »