.

50 Cent Doles Out Business Advice on "The Money and the Power"

November 3, 2008 1:36 PM ET

In these troubling economic times, 50 Cent has some words of advice: "Turn Shit Into Sugar."

That slogan is spray-painted on the wall at "Camp Curtis," the Brooklyn warehouse where the rapper is filming The Money and the Power, his new MTV show debuting on November 6th. (Another motivational nugget: "Use Your Cents to Make Change").

The program — which 50 hosts, alongside G-Unit consigliere Tony Yayo — features 14 aspiring entrepreneurs who compete in challenges that mix business savvy, street smarts and even physical strength. One episode finds the contestants bound together, chain-gang style, as they run a race.

Each show ends with someone getting kicked off, but don't confuse it with The Apprentice: "Nobody gets fired on this one," says 50. "You get dropped." And not gently. "You have one more chance," the rapper tells one competitor during an elimination. "In Hell. Get the fuck outta here!"

50 — who pulled in $150 million last year to become the world's richest rapper — will invest $100,000 in the winner's business plan. So what does he think about his crop of wannabe execs? "They're adapting to the environment and looking for opportunities to turn bad things into good things," he says. "They're becoming something more than when they came in."

Here's another clip from the show:

Related Stories:
50 Cent to Play TRL Finale
Trailer: 50 Cent's Before I Self-Destruct
Cover Story: 50 Cent, Hunted Man

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

prev
Music Main Next
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.

X

We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories

“Money For Nothing”

Dire Straits | 1984

Mark Knopfler wrote this song with Sting, and it wasn’t without controversy. The Dire Straits frontman's original lyric used the word “faggot” to describe a singer who got their “money for nothing and their chicks for free.” Even though the slur was edited out in many versions, the band, and Knopfler, still took plenty of criticism for the term. “I got an objection from the editor of a gay newspaper in London--he actually said it was below the belt,” Knopfler told Rolling Stone. Still, "Money For Nothing," undoubtedly augmented by its innovative early computer-animated video, stayed at Number One for three weeks.

More Song Stories entries »
 
www.expandtheroom.com