Watch 50 Cent and Kanye at the Rolling Stone Cover Shoot

September 5, 2007 3:41 PM ET

"This is a rock & roll moment right here," says Kanye West on the set of his Rolling Stone cover shoot with 50 Cent. Watch the two hip-hop heavyweights get camera-ready at photographer Albert Watson's New York studio, discuss the Muhammad Ali/Joe Frazier confrontation that inspired them, chat about what it means to be on the cover of Rolling Stone and more as the two gear up for the September 11th releases of Curtis and Graduation. Check out excerpts of the 50 Cent and Kanye West interviews, too.

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Song Stories


The Pack | 2006

Berkeley, California rappers the Pack made their footwear choice clear in 2006 with the song "Vans." The track caught the attention of Too $hort, who signed them to his imprint. MTV refused to play the video for the song, though, claiming it was essentially a commercial for the product. Rapper Lil' B disagreed. "I didn’t know nobody [at] Vans," he said. "I was just a rapper who wore Vans." Even without MTV's support, Lil' B recognized the impact of the track. "God blessed me with such a revolutionary song… People around my age know who really started a lot of the dressing people are into now."

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