50 Cent and Kanye West, Part Three: The Future of Hip-Hop

September 7, 2007 4:15 PM ET

Do fans want simple, hooky ringtone music or something deeper and more complex? 50 Cent and Kanye West compare their new albums to the latest hot tracks from the Shop Boyz and more as they muse on what the future holds for hip-hop. "Hip-hop changes so fast as an art form, if you're not paying attention you're going to get left in the dust," 50 Cent says. Watch the two MCs debate what comes first — selling what consumers want or creative integrity — in the third of Rolling Stone's three videos from the 50 Cent and Kanye West cover shoot.

Kanye West and 50 Cent, Part One: The Main Event

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

Music Main Next
Around the Web
Powered By ZergNet
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.


We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories

“Whoomp! (There It Is)”

Tag Team | 1993

Cecil Glenn — a.k.a., "D.C." — was a cook at Magic City, a nude dance club in Atlanta, when he first heard women shout "Whoomp — there it is!" Inspired by the party chant, he and partner Steve "Roll'n" Gibson wrote a song around it. Undaunted by label rejections, they borrowed $2,500 from Glenn's parents and pressed 800 singles, which quickly sold out in the Atlanta area. A record deal came soon after. Glenn said the song was meant for positive partying. "If you're going to say 'Whoomp there it is,' and you're doing something negative, we'd rather it not have come out of your mouth."

More Song Stories entries »