Delivering the keynote address at the 2012 South by Southwest music conference, Springsteen explained how, as the Eighties approached, he turned to music other than rock and pop in search of emotional depth, and found it in the music of country icon Williams. "I remember sitting in my little apartment," he said, "listening to Hank Williams' Greatest Hits over and over. And I was trying to crack his code because at first it just didn’t sound good to me. . .But slowly, slowly my ears became accustomed to its beautiful simplicity and its darkness and depth. And Hank Williams went from archival to alive for me before my, before my very eyes. And I lived, I lived on that for awhile in the late Seventies."
Springsteen also interpolated lyrics from Williams songs in 1980's "The River," 1982's "Mansion on a Hill," and 1984's era-defining "Born in the U.S.A."