The Fox opened near downtown Atlanta just before the stock market crashed in 1927, which meant the owners still had money to give it "a picturesque and almost disturbing grandeur beyond imagination," as one early reviewer declared. At first a Shriners' mosque, the theatre had Egyptian décor, stage curtains covered in sequins and rhinestones and restrooms and phone booths decorated with plaster and bronze. Over time (and several preservation efforts), it evolved into a crucial stop for southern rock and beyond – Elvis Presley played here in 1956, Lynyrd Skynyrd in 1976, Adele in 2011. "Every show I have ever seen there was a treat," says promoter John Scher.
Fun Fact: Elvis Presley performed six straight shows – in two days – with his quartet at the Fox in March 1956.