Writers: Brian Holland,Lamont Dozier, Eddie Holland
Producer: Brian Holland, Dozier
Released: Oct. ’66, Motown
12 weeks; No. 1
The stuttering guitar sounds like an SOS, and the distress call only gets louder in Diana Ross’ vocals. HDH had wanted to write a rock song for the Supremes; in 1968, Vanilla Fudge scored with a Top 10 cover.
Appears on: The Ultimate Collection (Motown)