Writers: Brian Holland,Lamont Dozier, Eddie Holland
Producers: Brian Holland, Dozier
Released: Sept. '64, Motown
13 weeks; No. 1
Diana Ross wasn’t the strongest vocalist in the Supremes, but as the Motown production team discovered, when she sang in a lower register, her voice worked its sultry magic. When this song was finished, Berry Gordy thought it wasn’t catchy enough and sent the group back into the studio. The result: the smoky "Oooooh" right at the start.
Appears on: The Ultimate Collection (Motown)