Based In: Toronto
Deadmau5 (born Joel Zimmerman) might be EDM's first true superstar, the way that artists like Lady Gaga or David Bowie are superstars. He's got a look: a giant LED helmet that resembles a demented, insomniac Mickey Mouse – a perfect mix of cute and menacing. He's got the lifestyle: private jets, $50,000 blackjack binges, unreasonably hot girlfriends. He's got the personality: Zimmerman is known for his take-no-prisoners sarcasm, targeting everyone from Madonna ("You want to be 'hip' and 'cool' and 'funky grandma'? Fine") to the majority of modern dance music ("just 120 bpm with a kick drum on every quarter note"). Oh, yeah, and tunes? Deadmau5 has that part locked down, too. His spacey, melodic brand of fist-pumping house has proved massively popular with clubgoers, and he's pioneered the art of EDM as a stadium-worthy live spectacle. Just don't ask him to say anything nice about DJs. "David Guetta has two iPods and a mixer and he just plays tracks," Zimmerman told RS earlier this year. "Even Skrillex isn't doing anything too technical. And not to say I'm not a button-pusher. I'm just pushing a lot more buttons."