10 Artists Making a Splash at SXSW 2017

From Brooklyn MCs to powerpop, Austin festival is sure to have plenty of unforgettable performances

Young M.A.
10
Guy Blelloch1/10

Young M.A.

This Brooklyn-based MC's 2016 swirling, braggadocio-filled "OOOUUU" was an across-the-board smash, hitting year-end critics' polls, inspiring freestyles by the likes of French Montana and Tink, and cracking the 150-million mark on YouTube. On the jittery new track "Hot Sauce" – which will appear on her imminent EP HerStory – Young M.A's guttural delivery and matter-of-fact wordplay show how she can blend old-school ideals with 21st-century beats.