SXSW 2014: 25 Must-See Acts

The shows everyone will be talking about once the dust (and BBQ sauce) settles

Hurray for the Riff Raff

Sarrah Danziger

Why You Can't Miss Them: Born in the Bronx and receiving a musical education at all-ages shows in Lower Manhattan, Alynda Lee Segarra formed Hurray for the Riff Raff after skipping town and winding up in New Orleans. With songs that cross the country, starting in the Blue Ridge Mountains and moving west to San Francisco and south to her adopted home, Hurray's recent Small Town Heroes is Americana in the truest, most open-hearted sense of the term. This is a band – and a songwriter – that is only improving, and seeing them in an intimate venue is going to get harder and harder.

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