SXSW 2013: 20 Must-See Acts

Make room in your schedule, between the beer and barbecue, for these bands

15

Lord Huron

Lord Huron
Jessica Yurasek

What started as a solo musical and visual project of singer Ben Schneider turned into a full-fledged band in time for last year's debut LP, Lonesome Dreams. Schneider, a Los Angeles transplant from Michigan, spent school vacations on the shores of Lake Huron, which inspired the band's name and, to a degree, their sound: Lord Huron play open, atmospheric folk-rock songs with soaring melodies that sound as if they grew out of the twilight campfires of perfect summer nights by the water.  

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