17. Jake Bugg
Just 19 years old, Jake Bugg rides into SXSW on a wave of acclaim in the U.K. and Europe, thanks to a self-titled debut that will see release in the U.S. on April 9th. Though he was born at the height of Nineties Brit-pop, Bugg is an older soul whose songs draw on vintage folk and rock influences that showcase his acoustic guitar playing and confident vocal delivery. Given the strong melodies packed into Jake Bugg, his confidence is well-founded.