Not familiar with Outasight? Well, you’ve probably heard his 2011 single "Tonight Is the Night" if you’ve seen a Pepsi commercial or a talent competition show. After two years signed to Warner with no solid project to tout, Pepsi reached out to Outasight to use his tune in its "Who’s Next?" ad campaign, which debuted during The X Factor. The cola company’s endorsement was just the boost the electro-pop rapper needed; it seems his label has now taken him off ice. Outasight is expected to release his debut album later this year.

Watch "Tonight Is the Night" music video