It is No Longer Untitled
In a new interview with Rolling Stone, Lamar tells contributing editor Josh Eels that his third album will not be untitled or named Untitled. Instead, it's called To Pimp a Butterfly, a play on Harper Lee's To Kill a Mockingbird. "Just putting the word 'pimp' next to 'butterfly'… It's a trip," Lamar says. "That's something that will be a phrase forever. It'll be taught in college courses — I truly believe that."
Lamar would later take to Instagram to reveal To Pimp a Butterfly's artwork and share the quote that spawned the album title: "Don't all dogs go to heaven? Don't Gangsta's boogie? Do owl shit stank? Lions, Tigers & Bears. But TO PIMP A BUTTERFLY. Its the American dream nigga...."