"I applied a formula to this album I call 'mainstream ratchet,'" says the Southern-rap star. "It starts in the smallest strip club in Atlanta, and goes all the way to London and Paris." 2 Chainz promises plenty of his usual "no-brainer records" built for late-night fun, but the album also features some new sounds – check the breezy Caribbean groove of lead single "Feds Watching," featuring Pharrell Williams. Chainz is proudest of the disc's more personal moments, like the song "Live and Learn," which he says was inspired by the wake-up call he experienced following the death of a close friend. "That record," he adds, "you're not going to hear in the strip club."