Live music mogul Pasquale Rotella is the prime mover of EDM's tidal rise, helming the most powerful events brand in the fastest-growing dance-music market in the world. That means more than a dozen festivals (Electric Daisy Carnival, Electric Forest, Audiotistic, Bassrush, Nocturnal Wonderland, Beyond Wonderland, Escape from Wonderland, White Wonderland, etc.), nightclubs (Los Angeles' Create being the latest), and various multimedia events bearing the Insomniac name. Boasting a massively influential and active social-media following, as well as Hollywood ties, Rotella has become a star in his own right, outshining his high-powered industry peers as the poster boy for EDM’s fans and fortunes alike.
Even when facing tragedy and controversy – including the 2011 death of a teen at EDC Los Angeles and an embezzlement lawsuit – Rotella has consistently grown his brand, with EDC’s main-event attendance more than doubling since relocating to Las Vegas, while his fleet of satellite festivals has continued to expand. The rave entrepreneur had quite a 2013, featuring a Kaskade-DJ’d wedding to Hugh Hefner consort Holly Madison (the mother of their daughter Rainbow Aurora); the international development of Insomniac Events; and most critically, his partnership with Live Nation, in which the global entertainment giant took a 50 percent stake in Insomniac for a reported $50 million.
The new injection of capital and infrastructure has Insomniac poised to attempt even dizzier heights of scope and spectacle in 2014. This February, Rotella debuted the Crush festival, an expanded industry conference and dance-music awards show at Las Vegas' EDC in June, in addition to announcing a forthcoming record-label launch and a partnership with a yet-to-be-named Las Vegas venue.