50 Most Important People in EDM

The movers, shakers and speaker-quakers shaping dance in 2014

39

Glenn Mendlinger, Astralwerks, General Manager

astralwerks Glenn Mendlinger
Courtesy of Astralwerks

Mendlinger arrived at Astralwerks just as things were smoking the first time around – in 1998, when he became a project manager for Fatboy Slim and the Chemical Brothers. He rose to general manager in 2007 and began shifting the label's sales emphasis to fit the changing digital market, marketing singles as much as albums and helping drive David Guetta and Swedish House Mafia outside of the live realm. Astralwerks' spate of recent signings (via A&R men Ryan Murphy and Jeremy Vuernick) has been both scene-driven and commercially savvy: Tensnake, Mat Zo, Deadmau5, Porter Robinson, and Duke Dumont join the Chems, Eric Prydz, and Empire of the Sun, not to mention the most formidable dance-music back catalog of any major-label affiliate.

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