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50 Most Important People in EDM

25

Gary Richards, HARD, Founder


Gary Richards
Michael Tullberg/Getty Images
25/50

One of Los Angeles' early-Nineties promoter kingpins, Richards went into the record business mid-decade, but came back into the live game for real with HARD Events in 2007, bought by Live Nation in 2012. Richards still runs HARD, and has found a cash cow in Holy Ship!, the – yes – EDM cruise, which is so popular it's going out twice next year.


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