Eelko van Kooten and Roger de Graaf, Spinnin' Records
Whatever its crossover appeal, EDM is driven by what the DJs play. And much of what they play is released by Spinnin' Records. In 1999, Spinnin' pushed its Dutch-house sound (hard and clipped, its beats and riffs a series of clean, cartoonish punches) onto the radio in Holland and then set its sights globally – see Martin Garrix's worldwide No. 1 "Animals." Spinnin' is also a hub for the imprints of artists including Tiësto, Afrojack, Sander van Doorn, Sidney Samson, and Dimitri Vegas & Like Mike. Now, Spinnin' is the go-to label for Universal's big-name remixes, such as Cedric Gervais' touch-ups of Lana Del Ray and Miley Cyrus.