15 Innovative Album Releases That Shook the Music Industry
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Album releases can be a monotonous pattern of press releases, cookie-cutter Q&As and by-the-books song premieres. Or they can be industry-stunning moments that show an artist's creative powers go beyond the music studio. As the biz has changed in the digital era, so has the art of album promotion, and doing something unique and retweetable is often more powerful than a page-one interview. Here's a look back at 15 of the most innovative, game-changing releases ever — from midnight sales to surprise freebies to alternate-reality games.