The Beatles iTunes Campaign Was Pretty Unavoidable in 2010
A legal tangle between Apple and the Beatles' Apple Corps had prevented the Fab Four from joining the magical mystery world of legal MP3 sales. But in 2010, the band that defined music of the Sixties was finally compatible with the technology that defined music of the Aughts. The Beatles were on iTunes and Apple couldn't help but tell the world — multiple TV commercials, billboards, a full-page ad in the New York Times and a "digital box set. "I am particularly glad to no longer be asked when the Beatles are coming to iTunes," said Ringo Starr. He might have also been glad when they sold more than 2 million songs in the first week.