After the decadence of Exile and the burnout of Goats Head Soup, It's Only Rock 'n Roll was an attempt to put things in perspective. The title track was written by Jagger, who cut a demo with David Bowie. When Richards heard it, he demanded they "steal that motherfucker back." A celebration of their music with a dig at rubbernecking fans and journalists – "If I could stick a knife in my heart/Suicide right on stage/Would it be enough for your teenage lust?" – it created a classic catchphrase.