70. Jack White
By the turn of the century, new-metal grinders and post-grunge plodders had given loud guitars a bad reputation. Then Jack White hit the reset button. With each savage riff, he reconnected hard rock and roots music and showed that a blues-based band could escape what he calls "note-pushing Stratocaster white-blues bullshit." And he didn't let his analog leanings prevent him from ingenious use of a DigiTech Whammy pedal – the secret behind the faux-bass thunder of "Seven Nation Army" and the screaming leads of songs like "Ball and Biscuit."
Key Tracks: "Seven Nation Army," "Ball and Biscuit"
• Jack White, the Decade's Dirty Bluesman
• The Decade's Dirty Bluesman: Jack White on the Stripes' Rise, the Industry's Fall and His Next Move
• Jack White on Jack White: Rolling Stone's 2005 Cover Story