6. Kendrick Lamar, "Alright"
Directors: Colin Tilley and the Little Homies
Through his twenties, prolific director Colin Tilley has specialized in glossy hip-hop videos like Nicki Minaj's "Anaconda" and DJ Khaled's "No New Friends." For Kendrick Lamar's "Alright," he creates a starker experience befitting one of the most ambitious albums by a major artist in recent history. In the nearly seven-minute piece, Lamar emerges as a charismatic but vulnerable superhero, flying through the city and doing donuts in a parking lot as a kid gleefully sits shotgun. While the video for "Alright" owes some debt to filmmaker (and previous Lamar collaborator) Khalil Joseph in its editing, sound design and imagery, Tilley rises to the challenge of matching Lamar's beautifully complex and conflicted vision.