Burberry, already more or less invincible in their fashion industry status, have a new quest in mind: the top of the pop charts. This week, Burberry and Irish band The Feeling celebrate the U.S. release of a special acoustic version of "Rosé," a song that has served as a longstanding fan favorite. With its haunting and spare evolution, the track gets a new lease on life as the official soundtrack of the new Burberry Body TV campaign, set for international release next month. The track may already be familiar not only to Feeling fans, but to anyone who attended or screened the Burberry's Spring 2012 show in London last month, where "Rosé" made a subtle vignette on the catwalk. Recorded at the legendary Abbey Road studio, the new iteration of the 2006 track also marks a potential commercial return for The Feeling, who released their third album Together We Were Made earlier this year to a tepid response.
Regarded by many as luxury's premiere rock & roll brand, Burberry has gained a reputation for placing rock stars in ad campaigns and on runways (the latter via their music), and for creating the looks those stars long to wear on stage – last month's show in London drew everyone from Kanye West to "modather" Paul Weller to the front row. That Burberry's chief creative officer Christopher Bailey – a music fan credited with revitalizing the billion-dollar British heritage brand into a favorite label of youthful, edgy "tastemakers" – would eventually expand his company's sphere of influence beyond the scope of fashion isn't a shock.
"Music is a hugely important facet of the Burberry world and with the launch of Burberry Body we wanted to create an iconic soundtrack that reflects the sensuality and attitude of the fragrance," Bailey said in a statement. He reportedly worked closely alongside The Feeling on the recording and release of their soundtrack.
Check out the exclusive American premiere of "Rosé (Unplugged at Abbey Road for Burberry Body)," in this behind-the-scenes video. The song is also available for purchase on iTunes now.
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