During last night's Monday Night Football game, just after the Baltimore Ravens intercepted a tipped Cleveland Browns pass for a touchdown in the third quarter, ESPN cunningly used the Who's "My Generation" as the musical bed for the instant replay before fading to commercial. For fans of the NFL and Tommy, ESPN's use of the Who was a not-so-subtle nod to unconfirmed reports that the Rock and Roll Hall of Fame band will be the latest classic rockers to soundtrack the Super Bowl XLIV halftime show in 2010.
If the rumors of the Who rocking the Super Bowl are true, Roger Daltrey and Pete Townshend would join Bruce Springsteen, the Rolling Stones, Paul McCartney, Prince and Tom Petty as the musical entertainment in the post-Janet Jackson Nipplegate era. And let's be honest, we can all imagine Townshend knee-sliding into millions of living rooms.
Since word of a possible Who appearance first surfaced last week on SportsIllustrated.com, neither the NFL nor the Who have outwardly denied the report, instead calling it speculation. "When we have something to announce, we'll announce it," the NFL told SI. If the Who were pondering a Super Bowl gig, they'd be right at home on CBS: the broadcast home of February 7th's Super Bowl XLIV features three of the band's greatest hits — "Who Are You," "Won't Get Fooled Again" and "Baba O' Riley" — as the themes for the CSI series.
After Springsteen's halftime performance earlier this year, Rolling Stone predicted who we thought would play the 2010 Super Bowl, and lo and behold, the Who were our favorites at 3-2 odds, ahead of Bon Jovi, AC/DC and Metallica. Our readers shared our opinion, voting the Who their Number One pick in a Rock List of Super Bowl Halftime Performers. NFL and CBS must have received the memo, as the Who -- like the undefeated Indianapolis Colts and New Orleans Saints -- seem like the odds-on favorites to play at Miami's Dolphins Stadium on Sunday, February 7th.